{"id":1380019,"date":"2025-04-24T15:38:49","date_gmt":"2025-04-24T19:38:49","guid":{"rendered":"https:\/\/fcsn.org\/?p=1380019"},"modified":"2025-10-31T13:41:11","modified_gmt":"2025-10-31T17:41:11","slug":"publicity","status":"publish","type":"post","link":"https:\/\/fcsn.org\/vi\/publicity\/","title":{"rendered":"Outreach\/Publicity"},"content":{"rendered":"<p>SEPACs need to become experts in networking \u2013 building and maintaining relationships within their communities.<\/p>\n<p><strong><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-9976 alignleft\" src=\"https:\/\/i0.wp.com\/fcsn.org\/wp-content\/uploads\/2021\/05\/AdobeStock_132924052-RESIZED.jpg?resize=375%2C251&#038;ssl=1\" sizes=\"(max-width: 375px) 100vw, 375px\" srcset=\"https:\/\/fcsn.org\/wp-content\/uploads\/2021\/05\/AdobeStock_132924052-RESIZED-300x200.jpg 300w, https:\/\/fcsn.org\/wp-content\/uploads\/2021\/05\/AdobeStock_132924052-RESIZED-1024x683.jpg 1024w, https:\/\/fcsn.org\/wp-content\/uploads\/2021\/05\/AdobeStock_132924052-RESIZED-768x512.jpg 768w, https:\/\/fcsn.org\/wp-content\/uploads\/2021\/05\/AdobeStock_132924052-RESIZED-1536x1024.jpg 1536w, https:\/\/fcsn.org\/wp-content\/uploads\/2021\/05\/AdobeStock_132924052-RESIZED-2048x1365.jpg 2048w\" alt=\"Publicity Campaign. The meeting at the white office table.\" width=\"375\" height=\"251\" \/>Ways to Get the Message Out<\/strong><br \/>\nFamily and student information is confidential, so SEPACs need to work with the district to get their message out to the community. Districts can share SEPAC information through their online systems. At each SEPAC meeting there can be an optional sign-in sheet to ask families if they would like to receive information directly from the SEPAC. From this list, the SEPAC can begin to develop its own email list.<\/p>\n<p><strong>SEPAC Brochure and Flyers<\/strong><br \/>\nA\u00a0<strong>brochure<\/strong>\u00a0is a great way to introduce your SEPAC to the community \u2013 it can explain the SEPAC\u2019s purpose, provide contact information for the group\u2019s officers and help spread the word about the group\u2019s accomplishments and activities. If there is a large population of families that speak another language in your district, it is important to have the brochures translated and available in those languages as well.<\/p>\n<p>A brochure can be developed in-house on a low budget. Most SEPACs use an 8 1\/2 x 11 inch paper (standard letter size) in landscape format and fold the paper into a trifold to fit inside a business-size envelope. The SEPAC can ask the school district to make copies for distribution. Choose a distinctive color or logo for all of your publications to help identify your SEPAC! The contents of a brochure can include the following:<\/p>\n<ul>\n<li>SEPAC mission statement or purpose<\/li>\n<li>List of officers with contact information<\/li>\n<li>Information on how a SEPAC can help a parent\/family of a child with special needs<\/li>\n<\/ul>\n<p>Place your brochures at visible locations in your community: school offices, libraries, religious buildings, town hall and other community bulletin boards. Ask if your district can send out the SEPAC brochure to accompany notices of IEP meetings. In this way, SEPACs can ensure that every family of a child receiving special education services learns about the SEPAC, while protecting the confidentiality of families. It is important to also ask how the school will help with the cost of copying the brochures. Sample brochures from other SEPACs can be found online to help you draft your brochure.<\/p>\n<p><strong>Flyers<\/strong> about upcoming meetings or events and activities can be made by the SEPAC and shared with the district. Flyers can be posted on school websites, on school and community bulletin boards, or sent out by the district through their email lists. Local newspaper, cable TV and online newsletters can help post the flyers and advertise meetings. The SEPAC can prepare a meeting calendar\/SEPAC flyer and ask the school district to send to all special needs families at least once per year or include in the back to school mailing or virtual backpack.<\/p>\n<p><strong>On the Web: District webpage or SEPAC website<\/strong><br \/>\nNot every SEPAC will be able to develop and maintain a website. Schools can support their SEPAC by having SEPAC contact information on the district special education page or link to a separate SEPAC webpage on the district website. If the SEPAC has its own website, some districts provide a link from the district page.<\/p>\n<p>A SEPAC website can be a resource for parents. Things you can include:<\/p>\n<ul>\n<li>SEPAC calendar and other local special education events<\/li>\n<li>Resources and support organizations other than the SEPAC<\/li>\n<li>Link to\u00a0<a href=\"https:\/\/www.doe.mass.edu\/specialeducation\/families\/prb\/default.html\">Parent\u2019s Notice of Procedural Safeguards<\/a>\u00a0(In English and Translated Versions)<\/li>\n<li><a href=\"https:\/\/www.doe.mass.edu\/lawsregs\/603cmr28.html\" target=\"_blank\" rel=\"noopener noreferrer\">MA special education laws\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/sites.ed.gov\/idea\/\" target=\"_blank\" rel=\"noopener noreferrer\">Individuals with Disabilities Act (IDEA)\u00a0<\/a><\/li>\n<li>Link to the\u00a0<a href=\"https:\/\/www.doe.mass.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">MA Dept. of Elementary and Secondary Education<\/a>\u00a0(DESE)<\/li>\n<li><a href=\"https:\/\/www.doe.mass.edu\/highstandards\/default.html\">Family Guides to MA Learning Standards<\/a><\/li>\n<li>Important town info (links to school website and important local information)<\/li>\n<li>Information translated into languages spoken by families in your district or an option on the website to view in another language<\/li>\n<li>Link to local <a href=\"https:\/\/profiles.doe.mass.edu\/\">school district profiles<\/a> with special education statistics<\/li>\n<li>Include sections on relevant topics: Inclusion, Bullying, Transition (ages 14-22), and Early Intervention<\/li>\n<\/ul>\n<p>Check out the original Wrightslaw award-winning <a href=\"https:\/\/www.concordspedpac.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Concord SEPAC<\/a>\u00a0website to see where it all began!<\/p>\n<p><strong>Social Media: Facebook, Instagram<\/strong><br \/>\nSocial media platforms can help the SEPAC reach a large audience. Find someone in your organization who is comfortable with these tools and ask them to be your administrator. The use of social platforms such as a Google group, can serve as a support group for your members and advise them of events in the local area. While the posting of events and links to resources are beneficial, care must be taken as online forums are not confidential.<\/p>\n<p><strong>Communications \u2013 District\/Local Media<\/strong><br \/>\nA SEPAC may be able to take advantage of school district internal communications to advertise its activities. The SEPAC can ask the district to announce SEPAC meetings in school emails and newsletters, on a school\u2019s website or in the Back-to-School packets. Some SEPACs use the district\u2019s telephone announcement system (such as Connect-ED) to notify families of upcoming events and meetings. The SEPAC should collaborate with school parent groups (PTAs, PTOs and other groups) and have information tables at their events.<\/p>\n<p>SEPAC can use local newspapers or cable TV channels to advertise their events, meetings and activities. Make a list of the deadlines for publication in these local media outlets. Many communities have one or more web news services, such as the Patch.com, which allow events to be posted from a home computer. SEPAC presentations before the School Committee, Town Selectman or the City Council are also carried by local Cable TV. Take photos of your events (get permission to use, especially with minors!) and send them to local media with a short paragraph.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEPACs need to become experts in networking \u2013 building and maintaining relationships within their communities. Ways to Get the Message Out Family and student information is confidential, so SEPACs need [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[316],"tags":[],"class_list":["post-1380019","post","type-post","status-publish","format-standard","hentry","category-sepac-toolkit"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"vi","enabled_languages":["en","es","pt","ar","zh","vi"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false},"pt":{"title":false,"content":false,"excerpt":false},"ar":{"title":false,"content":false,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false},"vi":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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A balanced membership - parents of children in all grade levels and representing many disabilities - will give the group different perspectives as well as credibility as an\u2026","rel":"","context":"Trong &quot;SEPAC Toolkit&quot;","block_context":{"text":"SEPAC Toolkit","link":"https:\/\/fcsn.org\/vi\/category\/sepac-toolkit\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1380028,"url":"https:\/\/fcsn.org\/vi\/building-membership\/","url_meta":{"origin":1380019,"position":1},"title":"Building Membership","author":"Federation For Children With Special Needs","date":"April 24, 2025","format":false,"excerpt":"How to Grow Your SEPAC A successful SEPAC is the best publicity \u2013 people like to belong to active groups with a defined purpose. Who Can Be a SEPAC Member? MA law\u00a0creating SEPACs states that \u201cmembership shall be offered to all parents of children with disabilities and other interested parties.\u201d\u2026","rel":"","context":"Trong &quot;SEPAC Toolkit&quot;","block_context":{"text":"SEPAC Toolkit","link":"https:\/\/fcsn.org\/vi\/category\/sepac-toolkit\/"},"img":{"alt_text":"Woman in a group extending a welcoming hand","src":"https:\/\/i0.wp.com\/fcsn.org\/wp-content\/uploads\/2021\/05\/Box-2-Image-Leadership-300x257.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1380008,"url":"https:\/\/fcsn.org\/vi\/mission-statement-annual-goals\/","url_meta":{"origin":1380019,"position":2},"title":"Mission Statement\/Annual Goals","author":"Federation For Children With Special Needs","date":"April 24, 2025","format":false,"excerpt":"Why do SEPACs exist? SEPACs that have a clear mission tend to be productive and effective. Your SEPAC can review the Massachusetts law regarding SEPACs to help define their role in the community. A mission statement can guide the actions of the group, provide a path for activities, and inform\u2026","rel":"","context":"Trong &quot;SEPAC Toolkit&quot;","block_context":{"text":"SEPAC Toolkit","link":"https:\/\/fcsn.org\/vi\/category\/sepac-toolkit\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1380025,"url":"https:\/\/fcsn.org\/vi\/community-and-disability-awareness-events\/","url_meta":{"origin":1380019,"position":3},"title":"Events\/Disability Awareness","author":"Federation For Children With Special Needs","date":"April 24, 2025","format":false,"excerpt":"Events\/Disability Awareness Hosting or co-hosting community events are a fun way to \u201cadvertise\u201d the SEPAC and meet new members: Partner with the district pre-school program to organize a \u201ccoffee\u201d for parents to provide them with information about the SEPAC and the districts\u2019 special education programs. Make presentations to school PTOs\u2026","rel":"","context":"Trong &quot;SEPAC Toolkit&quot;","block_context":{"text":"SEPAC Toolkit","link":"https:\/\/fcsn.org\/vi\/category\/sepac-toolkit\/"},"img":{"alt_text":"Federation resource table with woman standing to the side","src":"https:\/\/i0.wp.com\/fcsn.org\/wp-content\/uploads\/2025\/04\/2017-RTSC-Table-300x199.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1379994,"url":"https:\/\/fcsn.org\/vi\/advising-the-district\/","url_meta":{"origin":1380019,"position":4},"title":"Advising the District","author":"Federation For Children With Special Needs","date":"April 24, 2025","format":false,"excerpt":"A SEPAC is primarily an advisory group. The members represent all parents of children receiving special education services in the district. The SEPAC can also participate as a planning and\/or evaluation group with respect to the school district\u2019s special education programs. SEPACs add an important voice to the school district\u2019s\u2026","rel":"","context":"Trong &quot;SEPAC Toolkit&quot;","block_context":{"text":"SEPAC Toolkit","link":"https:\/\/fcsn.org\/vi\/category\/sepac-toolkit\/"},"img":{"alt_text":"Business group looking at camera. They all are young, smiling and wearing smart casual clothes. Mixed race group, three women and three men. Teamwork and business concepts.","src":"https:\/\/i0.wp.com\/fcsn.org\/wp-content\/uploads\/2021\/05\/Fotolia_96990339_S-300x200.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1380001,"url":"https:\/\/fcsn.org\/vi\/identifying-issues-member-surveys\/","url_meta":{"origin":1380019,"position":5},"title":"Gathering Input\/Surveys","author":"Federation For Children With Special Needs","date":"April 24, 2025","format":false,"excerpt":"A SEPAC needs to have a good pulse on the state of special education in the school district. To learn what the concerns are among parents, many SEPACs conduct a \u201cneeds assessment\u201d to identify the greatest areas of need and to assist the SEPAC to meet its statutory obligation to\u2026","rel":"","context":"Trong &quot;SEPAC Toolkit&quot;","block_context":{"text":"SEPAC Toolkit","link":"https:\/\/fcsn.org\/vi\/category\/sepac-toolkit\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fcsn.org\/vi\/wp-json\/wp\/v2\/posts\/1380019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fcsn.org\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fcsn.org\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fcsn.org\/vi\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/fcsn.org\/vi\/wp-json\/wp\/v2\/comments?post=1380019"}],"version-history":[{"count":7,"href":"https:\/\/fcsn.org\/vi\/wp-json\/wp\/v2\/posts\/1380019\/revisions"}],"predecessor-version":[{"id":1394859,"href":"https:\/\/fcsn.org\/vi\/wp-json\/wp\/v2\/posts\/1380019\/revisions\/1394859"}],"wp:attachment":[{"href":"https:\/\/fcsn.org\/vi\/wp-json\/wp\/v2\/media?parent=1380019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fcsn.org\/vi\/wp-json\/wp\/v2\/categories?post=1380019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fcsn.org\/vi\/wp-json\/wp\/v2\/tags?post=1380019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}